These goals might be related to your business performance (like getting more leads or clients) or your website performance (like improving your search visibility or your referral traffic). The first step to start a successful guest blogging process is to set attainable, measurable goals.
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How to Become a Successful Guest Blogger 1. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. Grow an audience (social followers, subscribers etc.)īuild relationships and drive new partnerships e.g. Here are some of the biggest benefits people get from guest blogging:īuild a profile as an industry expert/thought leader Let's dive into a few major benefits of guest blogging: Benefits of Guest Blogging Some publications will offer non-monetary rewards for your post, instead, like a link back to your personal website or social media accounts. These articles include your byline and, often times, are highlighted by the editor of that website (or publication) as being written by a "guest author" or a "contributor".ĭepending on the publication, you might receive compensation for your guest blogging efforts. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Choose topics that will benefit your own business goals.īut before we dive into the strategy, let's first define what guest blogging really is.Here you'll learn the essential steps to creating a successful strategy:
That's why I wanted to create this comprehensive guide to guest blogging that anyone, from any industry, can start using right away. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Others will swear by it and treat it like an essential part of their marketing strategy.Īs always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth.
Without a doubt, you'll start a heated debate.
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If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging.